DTF: Could the Stakes be Higher? 

December 09, 2025

We are passionate about our people, partners, and printing. Our people and culture are the driving forces in building and cultivating strategic partnerships. We ship millions of units annually out of our Cleveland facility. We utilize a hybrid of best-in-class DTG and DTF equipment and production processes that meet the highest quality and sustainability standards in order to offer our partners an extensive catalog of cotton, polyester, and blended apparel, headwear, and bags.

We utilize our proprietary file prep process to provide unmatched levels of color accuracy and consistency. We create a lot of in-house technology and modify equipment, working with a lot of OEMs to create our ideal automated workflow and drive innovation.

– Shawn King

DTF – The Early Days 

DTF pressing

We were early adopters of DTF printing at a large scale and at that time, there weren’t any RIP solutions that could support our partner’s and their client’s high-quality expectations. 

All the machines were very similar, and still are – they look the same and operate the same. People are introducing innovations now, but in those infancy stages, the RIPs didn’t really offer support in terms of color management , including spot color replacement and underbase separation and generation.

They didn’t handle the transparencies well, and that’s always been a challenge with DTF. Back then, it was basically a RIP that could just ingest a file and give you some output that wasn’t really the desired output – and you had no control over it.

– Shawn King

The Challenges of Innovation 

A Growing Partnership with Caldera 

Caldera partners in digital printing and cutting industry

Then we started having conversations with the Caldera team about color management. They were really invested in working with us, as it was a market they were just starting out in. Our partnership continued to grow to address the other DTF challenges, and Caldera really had the knowledge and the appetite to quickly deliver any modifications or updates that we needed.

For example, one issue we had with our cutter was the QR codes were too close to the image. Caldera made an update that rolled out quickly to give us more space.

DTG printing

We were testing other DTG equipment but determine Kornit was the best solution for us and our partners and Caldera had software for the other equipment for the creation and manipulation of the color and underbase, as well as for their jetting adhesive.

We realized that if we could use that ability in the DTF world, we’d be able to better hit our quality goals. So, we reached out to Caldera.

They still had the technology, though it wasn’t implemented anywhere, and when we suggested bringing it into DTF, they were immediately onboard with it.

DTF: The Evolution Continues 

Automation

Collaboration with Caldera has been great. Some partners place limitations on what can be achieved, but Caldera is the complete opposite. Whatever we need, their team bends over backward to develop, and constantly asks us what new features would help.

Caldera is an expert at what they do, so they make a great sounding board for our DTF production and software ideas and needs.

 It’s a symbiotic relationship that works for both companies, and we get great support and interaction, which is more important than simply measuring the relationship at a software level. Caldera continues to help us scale and streamline our business to meet and exceed our partners high quality expectations, which we deeply appreciate.

Curious about Caldera DTF and DTG Solutions?