Soft signage
Print graphics on flexible substrates with Caldera
Enhance brand image with flexible and durable graphics
Soft signage involves printing graphics onto flexible materials and fabrics, instead of rigid solutions like plastic, metal or wood. It has gained popularity due to its versatility, visual appeal and ease of use. Retailers, event organizers, and exhibitors commonly use it in retail stores, trade shows, events, exhibitions and interior spaces as it offers a great potential for branding and visual communication. Companies prominently display logos, slogans and promotional messages on fabric, reinforcing brand identity and awareness.
Soft signage solutions include banners, flags, beach flags, back drops, tension fabric displays, hanging signs, roll-ups or table covers.
Key benefits of soft signage
FLEXIBILITY & PORTABILITY
Due to the lightweight, foldable nature of the substrate, users can easily transport, store and set up soft signage in different locations, making it convenient for businesses and events that require frequent changes and relocations.
VISUAL IMPACT
Soft signage provides vibrant, eye-catching displays. The fabric material allows for high-resolution printing, vivid colors and detailed graphics to attract visitor or customer attention.
VERSATILITY
Soft signage is customizable in various shapes and sizes, allowing for creative and unique designs. Use it for a wide range of applications, including banners, flags, back drops, tension fabric displays, hanging signs, rollups, table covers, and more.
DURABILITY & REUSABILITY
Manufacturers often use durable materials that resist wear, tear and fading for soft signage. The fabric suppliers often treat it for UV resistance and flame retardancy, making it suitable for long-term use throughout multiple occasions.
Key challenges of soft signage
Digital printing brought more small runs at affordable prices. Whether you are a small or large print manufacturer, being able to produce while looking for new customers is key to stay profitable and tackle new markets. Common challenges include:
- Achieving precise colors
- Avoid design distortion on the fabric
- Running an cost-efficient production
Print signage with Caldera
Whether you need to improve your color rendering, ease file preparation or organize your production, Caldera offers the tools you need to perform at your best.
Get started with Caldera
Contact us for a custom demo with our specialists.