During the past decade, OSG Hungary Ltd. has developped a wide range of activities related to OUT OF HOME and POS / POP solutions. The aim of the company is to provide to their clients the best services and help them to achieve their goals in any field of their business.
The company offers Premium Services to their customers with one business motto: “Fast, flexible, reliable and technically impeccable at a highly affordable price! “. Therefore they work together in multidisciplinary teams, apply the “one-face-to-the-customer” approach
and have a decentralized and flexible organisation.
OSG Hungary Ltd. is specialized in large-format printing and decoration,
including indoor and outdoor assignments even for long-term usage. They are one of the largest service providers of the Hungarian market in this field and work with advertising agencies, media corporations, multinational companies, brand distributors, event planners, etc. Some of the best-known brands in the world feature in its customer base are: Clear Channel, Samsung, Nestlé, Vodafone, Telenor, ING, Betten Reiter, Burger King, etc.
The company was founded in January 1997 as an Italian-Hungarian joint venture. They started as a trading company, importing offset billboards from Italy. In 2000, after a few years of such activity, they installed their first printing machine: a Scitex Idanit Nuovo. Ever since, OSG has invested in a new printing machine each year to be able to offer new technologies and new applications to their customers.
OSG Hungary Ltd. is specialised in LFP using drum (roll-to-sheet), roll-to-roll, digital flatbed machines and a large size offset machine as well. “We are proud of the fact that every time we installed a machine in the region, or even in the country, it was the very first of its kind”,
emphazes András Kárpáti, Head of Sales, OSG Hungary. They have a huge production capability, different kind of printing technologies and printers that are able to cover the customer’s expectations from one application to another. Thereby they can assure the most suitable technology and of course they are in a good position to decide what the best cost-effective solution is.
The company is a platinum level strategy partner for HP Scitex and has the following production background: HP Scitex TJ8350 solvent printer (roll to sheet), HP Scitex XP5300 UV printer (roll to roll), HP Scitex LX800 latex printer (roll to roll), HP Scitex FB6100 UV printer (roll/flatbed), HP Scitex FB7600 UV printer (flatbed). On top of that they have some textile printers too and an extra size sheetfed offset machine.
Before using Caldera, each machine had different RIP solutions and versions, different capabilities, different quality color reproduction and PDF processing. Moreover the solutions had various processing speeds: “It was difficult to manage and build a highly automated prepress workflow because of the different performances of RIP solutions we owned”, says Kárpáti.
At this time, they were looking for the best solution to enable them to drive all of the printers through only one RIP platform. After many technical tests on different kind of large format RIP solutions, OSG Hungary Ltd. decided to go for Caldera’s GrandRIP+ together with some important options: EasyMedia, to be able to cover all of their Color Management requirements; and InkPerformer, for its ability to save high amount of expensive digital printing inks and assure much more cost-effective daily production.
The installation, the training and the transition from the latest version of Caldera went well. Since they use Caldera, the company changed their prepress process and remade it to completely PDF-based, explains Kárpáti. : “PDF-based prepress is really common in offset and packaging but not in large format printing. In turn, it has many advantages compared to bitmap and native open file formats. We wanted to use these advantages of PDF with our Esko workflow automation and finally we needed to have a perfect PDF engine on the RIP side.”
After the installation, they started to calibrate their printers and set the ink saving module on all of them in order to benefit from its advantages as soon as possible: “In the last 6 months we haven’t had the slightest problem with Caldera. It works properly on all of its
functions and we happily realized this was a good investment, with really short-term return on investment thanks to InkPerformer as well as the error-free operation”, he says.
Kárpáti insists: “We have dedicated internal human resources to analyze the situation, consult with experts and come up with a suggested, overall solution. Within a short time, Caldera proved to be the unanimous choice. Implementation is still in progress, although we have already experienced many advantages from the first day.”
Kárpáti highlights InkPerformer which promises users to monitor and optimize ink consumption: “It represents a lot of money and it ensures much safer finishing on prints thanks to the restricted ink usage on substrates. Caldera generally offered 10-20% of ink
saving for sure (it depends on the artworks) but I can confirm that we are saving much more.” He also focuses on EasyMedia which is an easy-to-use interface that allows creating ICC profiles and guarantees high quality in every printer and material used. “A good ICC profile can improve the business performance with the quality of the printings and minimize waste. With EasyMedia we are able to produce our jobs in the same time on different printers if necessary.”
Another benefit that OSG Hungary Ltd. has found in Caldera is the APPE PDF Print Engine included in Caldera solutions: “We are using our Caldera GrandRIP+ with APPE PDF processing engine on our Adobe PDF and Esko PDF files and I’m absolutely satisfied with
it. PDF processing is a question of safety too; it’s not just about speed but also about quality because we are using wide range of PDF quality coming from our customers. Safety is an important part of production and if a RIP can achieve a safer level of processing, it means less error and less waste on the expensive materials we use.”
Kárpáti sees the future of printing and large format printing industry in process automation. He concludes: “The market is more competitive every day, which always ends up in a price discussion. The only solution to stabilize its market position and to assure a high quality output is a stricter and well organized production system, which starts with prepress. A well prepared workflow, I mean, a prepress workflow in direct connection to the company’s MIS/ERP systems, could realize a more costeffective, error-free, less wastage operation without the expensive repetitive manual tasks we have to avoid. I see the future more workflow-automated.”