Italian print provider Imaging Pro has had a relationship with Caldera since it was established in 1995. Using innovative solutions like Variable Display, it is forging a bold new path in the communications sector.
Born from the fusion of the worlds of photography and information technology, Imaging Pro has been producing high-quality digital prints since 1995. Its philosophy is to adopt the best printing and finishing technologies to offer to specialist manufacturers the most innovative solution on the market. Thanks to these characteristics, as well as its passion, the company has enjoyed continuous growth over the years, becoming a go-to supplier
for the high-end market. Combined with a constant search for innovative materials and solutions, Imaging Pro aims to offer the utmost care and reliability in its products.
Imaging Pro’s own specialty is the search for quality and with this it differentiates itself from its competitors, considering customer satisfaction as a priority in its day-to-day operations. Dedicated prepress staff serve customers without the ability to manage pre-press functionality themselves, and skilled operators achieve the maximum quality at the production level in order to cover the complete digital printing workflow. Another of the company’s commitments is the determination to adapt to customer demand and market trends, a part of its approach that it sees as non-negotiable.
Imaging Pro owns a number of printers, all driven by GrandRIP+: a Durst Lambda, a Durst Rho 800 UV-curable flat-bed, a Seiko ColorPainter H2-104, an HP Designjet Z-series aqueous-based engine and a Dgen Teleios textile printer. It also runs several finishing machines, including Summa cutters for adhesive vinyls, Kongsberg flat-bed cutters for rigid panels and Fotoba cutters for photographic finishing. Before using Caldera, the company encountered problems with color consistency across different devices, as well as within its print and print-to-cut workflows.
According to Davide Brusatin, co-owner of Imaging Pro, the company chose Caldera’s RIP solutions for a few cogent reasons. “It’s an innovative product that helped us consolidate a unique RIP platform for all our wide-format equipment: different printing technologies driven by a sole, solid RIP solution. It also gives us the ability to manage tasks from several computers at the same time, plus the facility to add new features as needed at low cost without having to buy another license every time we invest in a new platform.
“Caldera has brought quality and efficiency to our business,” he adds. “In this critical period, a major positive is the fact that you can better manage production costs, avoiding errors, thanks to its stability and the efficient production environment it offers.”
Brusatin sees Caldera as a strategic partner rather than a vendor. “Caldera offers us a unique level of help and support. They are very sensitive to all the new trends in our market and are prompt in anticipating those trends with new products on a regular basis – in particular, the new digital signage solution, Variable Display, that we recently added to our product portfolio. It is an amazingly simple, easyto- use platform, creating a new, digital way of communicating.
“Other print shops may be scared about digital signage, which is sometimes seen as a competitor to the digital print industry,” Brusatin adds. “But with Caldera we have learned that it is possible to combine printed output with digital signage content, creating a brand new and highly attractive product. We count on the continuous development of these new solutions in order to expand our business.”
At the top of the list, he underlines the value of the Caldera team. “In our case, the Italian representative Luigi Ostani, who we have known since the beginning of our activity in 1995, has always given us excellent technical support.”
The company continues to invest in new equipment to replace existing kit with the most effective and innovative technology. It is actively searching for new and unique technologies, such as Memjet and single-pass printing, which it considers, with industrial applications, to be the future of digital print production. Imaging Pro is also expanding its production area and warehouse in order to accommodate new equipment.
Brusatin returns to the company’s primary objective and main commitments by way of conclusion. “We are not interested in being ‘mass market’,” he emphasizes. “We remain focused on our niche, where quality and flexibility is still considered added value.”