When Coloredge moved all of its printing activity to a Caldera RIP, the company knew it was in for major productivity gains. But when the unexpected happened, it was thanks to Caldera that Coloredge was still able to meet a tight deadline.
As the main brand of the Merisel Companies, Coloredge New York – Los Angeles is an industry leader in visual communications and brand imaging. With offices in New York, Los Angeles, New Jersey, Atlanta and Portland, which houses industry-leading scale, geographic reach and production capabilities, the company is the largest solutions provider for graphic production across the United States. The company also holds IDEAlliance Proof of Print G7 Master Certification status, which certifies precise and uniform calibrated output and faster production.
With an arsenal of eleven printers and two cutters, including Durst, EFI, HP, Roland, Mimaki, Zünd and Esko machines, Coloredge works with a variety of print technologies. From UV-curable to latex and textile to rigid board, this allows it to provide creative and interactive visual solutions, such as design services, image creation, online shipment
tracking, print production and even multi-touch kiosks. “Coloredge takes on any graphics challenge our client presents us, from full building display wraps to jewelry box prototypes,” explains Eric Anderson, the company’s production technology manager. “Our teams of graphics specialists work with our clients, as well as the promotional venue, to establish the most effective method and materials to present the clients’ message to their utmost satisfaction.”
To help the company power its fleet of printers and cutters, Anderson has chosen Caldera’s GrandRIP+, along with the GrandCut, Compose, Tiling, NestOba and CostProof options that have significantly improved overall workflow production and color consistency. “Before migrating to Caldera, we were running four different RIP products for the various print devices in our production facilities. With each of those products, color management techniques, workflow processes, maintenance and training requirements, as well as their individual deficiencies in certain production capabilities, this became a significant production challenge,” he says. “Also, many of these RIPs were not Adobe Print
Engine capable which we recognized, going forward, was necessary to keep up with movements in PDF technology.
“Caldera has allowed us to increase our pre-press throughput of grandformat graphic files easily five-fold over the previous configurations of RIP, without increasing the number of RIP boxes. Server sharing has contributed to this significant increase in throughput capability.” He highlights Caldera’s master-slave architecture and driver licensing approach, as well as the SuperSpooler and media-saving features. “The Tiling module has reduced paneling errors and the Assembly Guide feature has eliminated the need to create manual panel break files for the client prior to print production.”
Last year, the company discovered an unexpected benefit of its Caldera implementation when its production facility in Carlstadt, New Jersey, was devastated by Hurricane Sandy. A number of its printers were irreparably damaged by flooding, but Coloredge was able to keep its business going thanks to the generosity of another print house. “The ability to move a Caldera RIP to a competitor with similar, but not identical, print equipment and be up and printing almost immediately, without having impacted the client’s extremely tight production schedule, speaks volumes to the versatility and development strength of the Caldera product. It was literally plug-and-play with someone else’s print machine,” Anderson enthuses.
The company’s managers are planning on increasing their technology base by installing new dye-sublimation printing equipment, supporting what it believes to be ‘a significantly growing promotional medium in soft signage media’. Anderson concludes: “It is our plan to have all of our production facilities being exclusively driven by Caldera.”