Caldera, the French RIP software editor, will launch a new digital signage solution with variable content, Variable Display at FESPA Hamburg.

Variable Display provides a digital signage solution for Wide Format Digital Printing providers. It can easily be combined with digital printing jobs for POS material, retail signage, events or others. This solution combines the qualities of both visual PRINT communication and DYNAMIC content, thereby connecting two advertising universes which are either treated separately or as competitors.

According to Sebastien Hanssens, VP Marketing “Variable Display’s objective is to allow our clients to combine within the same project the qualities of PRINT communication (wide format digital printing, low production costs, small print runs…) with a DYNAMIC multimedia content (videos, live updating, personalize content…)“.

Caldera’s new product is designed as a mini-PC which is able to drive any type of monitor. The Variable Display cube is practical, discrete and easy to carry. It can easily be dissimulated behind the monitor which it is connected to. Its user interface can be driven from any type of platform (Windows, Mac and Linux) and from some mobile devices such as iPhone, iPad and Android.

For Frederic Soulier, Embedded Devices Product Manager at Caldera :“Variable Display is the answer to our client’s digital signage demand. It is the most efficient and user friendly solution.”

Variable Display supports a large variety of digital formats: audio, video, flash animations, jpegs, pdf documents, etc. It can also be connected to the internet and web content streams (websites, web radios, WebTV, etc.). All these contents are saved as video campaigns (or playlists). The campaigns can be displayed on either one monitor or on several screens at the same time. It is therefore easy to manage and personalize a fleet of monitors. It is also possible for the public to interact with Variable Display by using QrCodes.

“Caldera’s goal is to revolutionize the graphic industry market by providing, within the same software package, a solution which enables the mix of print and digital signage.” Joseph Mergui, Caldera’s CEO.